If you’re not writing a blog as a business yet, you are missing out on a range of benefits that other organisations are taking advantage of already. Blogging is one of the best ways for businesses to engage with their online audience, but it’s often left out of marketing strategies, perhaps because it is a little misunderstood.
If you want to understand some of the benefits of blogging, let’s take a look at what a year’s worth of regular blog writing could do for your business.
A Blog Can Establish Your Voice
You might know what makes your business unique, but how do you express this to your potential clients? A blog is like a mouthpiece for your business – everything from the topics you choose to your choice of words will reflect who you are and what you stand for. Even the images you use in each blog post will speak on your behalf.
As you continue writing blog posts, you’ll be creating an archive of work that demonstrates your expertise – whether it’s knowledge of your industry, your products or your customers themselves. It’s an honest, reputable way to set your business apart from its competitors: rather than bringing your competitors down, you are focussing on building up your own business as a voice of authority.
A Blog Can Bring Traffic to Your Website
Are you unhappy with the current number of visitors to your website? If you dedicate some time each week or month to writing blog posts, you will see an increase in traffic. In fact, if you publish one blog post a week for a year, you could see your website traffic increase by 77%! (Source: TrafficGenerationCafe)
A Blog Can Generate Leads
It is a wonderful feeling, seeing your website traffic increase. What’s better is seeing this data turn into leads. Olivia Allen of Hubspot writes, “The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket.” By answering relevant questions or creating irresistible content for your target audience, you will be attracting readers who are more likely to be interested in your products or services. Once they have reached your website, what’s to stop them from browsing and making contact?
How it works
For example, if you are a cake designer specialising in wedding cakes, you could write a blog post about a particular wedding trend complete with images of your own cakes. A bride searching for this particular wedding trend may discover your blog post and love what she sees. Her next step might be to view your online gallery to find out more about what you can do. If you have an email list, perhaps she signs up. Or she may drop you an email asking for prices.
After a year of adding blog posts to your website, you will be giving your potential customers dozens of opportunities to get to know you and make contact.
A Blog Can Boost Your SEO
There are so many ways to optimise your website for search engines nowadays that it can be overwhelming. However, by writing and uploading great content, blogging is a great way to increase your website’s reputation with Google. If you’re willing to put in the time to research, write and promote exceptional blog posts, over time you will start to see an increase in your website’s search engine ranking. I’ve seen it happen with companies I’ve worked with – nothing beats a consistently well-written blog that’s been written to inform and delight its readers.
“But I don’t know what to write!”
If the thought of committing to a year’s worth of blog writing makes you feel a bit wobbly, it’s okay. Take a look at my blog post, 52 Blog Titles and Topics to See You Through 2017 – it will give you plenty to start with!
Or if you’d like some help getting started with blog writing, let’s chat.