According to ISPE, the number of UK freelancers rose by 36% between 2008 and 2015. So from writers and designers to accountants and business analysts, there are now around 1.9 million bright individuals offering their own services in Britain.
Working with a freelancer offers a variety of perks. Let’s take a look 5 reasons why businesses choose to work with freelancers!
Quick side note: I’ve tried not to make this a “Freelancers vs. Agencies” post, as I don’t believe that one is better than the other. I’ve been employed full-time by a creative agency and would be the first to recommend them for certain services. The decision to use a freelancer or a limited company will depend on your budget, the scale of your project and a number of other factors. Feel free to contact me if you’d like any more information on this subject!
On with the perks…
1. Value for money
The overheads for a freelancer are considerably less than an agency or limited company, meaning they are able to deliver the same work for less. Your fee will be calculated based on the work the freelancer will be providing, and only on that work. Which is a nice perk if you don't have a big budget to play with.
Need a quick turnaround? Hire a freelancer. Because they aren’t restricted by standard working hours, they can be more flexible with their time and can work to their clients’ expectations. Bear in mind, however, that while freelancers are flexible, they are not super-human and will usually be honest with you about their working hours. They may not be able to reply to your email during school pick-up duty, for example, but will be more than happy to chat later in the evening!
3. Direct Communication
Contacting a freelancer is simple: send an email or pick up the phone and you are in direct communication with the person delivering the work. There is a level of authenticity that is harder to maintain within a bigger company, where messages can be sometimes lost in translation.
4. Passion and Quality
I’ve had the opportunity to meet freelancers from a variety of sectors, and my observation is that they love what they do. They speak with passion about their clients and want to see them succeed. The quality of their work is also vital, especially for creative freelancers, as the standard of their work is directly attributed to them, rather than a company they are working for.
5. VIP Experience
Most freelancers will only have a few clients at one time, perhaps even working on just one project at a time. This means that you are always their priority. The experience you receive is personal, tailored to your needs, and completed within your desired timeframe. A good reputation is everything to a freelancer, it’s the key to gaining more business, so they are going to give every client a VIP experience.
These examples are just a few perks of working with a freelancer, but there are plenty more. Have you ever worked with a freelancer? What would you add to the list?